Guide: SEO on Google: The ability to independently position websites is an easy, though a bit complicated way to save money in running a business and increase your own competences. Positioning is aimed at increasing the visibility of a specific website in Google search results. If you want to increase traffic on your company website, there is no better and simpler solution than positioning and SEO. About 20 million people use the Google search engine every month, so the appearance of the page in the search results of a given term is very beneficial for marketing. Positioning is especially useful when you run an online-only business focused on mail order sales.

You can also use the paid service Google AdWords, which will display offers from your store under a specific search term. This is an effective option however, not everyone can use the budget for this type of advertising. In this case, website positioning is definitely cheaper or completely free, if you learn it on your own. Google’s algorithm is responsible for organic, i.e. unpaid, results, which rank pages based on various factors. Where to start learning SEO? Know how to build an algorithm-friendly website. Below are some recommendations that will bring you closer to your goal.

Appropriate information layout on the page

The so-called. website architecture is a very important element in the positioning of the website . Both users and Google robots must have easy and quick access to all relevant information about the website. This is influenced by external linking, which is described later in this article.

Robot-friendly url for your website

Correct optimization of url addresses contributes to increasing the place in search results. It is appropriate to use a keyword in your domain name if possible. The addresses should contain the most important keywords for the given subpages. Note the length and syntax of url addresses.

Internal linking

With the right internal linking network, potential users and robots will be able to find information quickly. When creating the structure of the company website, it is worth determining in advance what the linking will look like. This information will be useful for website positioning. In addition, proper internal linking increases the traffic on the site significantly.

Keyword targeting

This is an important factor related to internal linking, because it should include the most important keyword that is most important to the domain. You should avoid phrases such as “read more” or “move on”, etc.

Optimization of information according to the most important keyword

The key issue is to adapt all the content on the website and in the titles to the positioned keyword. It is best if the selected word appears several times in a given text in different forms, e.g. changed by cases or as synonyms. This procedure allows Google’s robots to correctly index the site.

Duplication of content

It is worth knowing that the Google search engine positions those pages that contain unique content higher. Therefore, descriptions from manufacturers in the online store will not work favorably. You can commission a copywriter to write new texts or try your hand at creative writing. Beware of linguistic errors as the robot will not be able to index a properly misspelled word.

Page loading speed

Although it is an inconspicuous factor, it has a significant impact on the positioning of the website . The easiest way is to check the loading speed of your website with the help of free tools, such as PageSpeed ​​Insights – it also shows the elements that need improvement. Fast loading of a store page is very important for users as they usually do not like being on websites that load slowly. It also facilitates efficient indexing by Google robots.

Mobile version of the site

 

Adapting the website to mobile applications has a huge impact on website positioning. It is worth paying attention to this factor when the artwork was created many years ago and has not been updated even once. In this case, there is definitely no adapted mobile version. Nowadays, a large proportion of inquiries come from mobile devices. The lack of adjustment significantly affects the decline of the positioned page. To check if your website displays properly in the mobile version, you can use a simple mobile compatibility test.

Appropriate information layout on the page, robot-friendly website url, internal linking, keyword targeting, information optimization in line with the most important keyword, content duplication, page loading speed and mobile version of the website – all of these factors have the most important influence on website positioning. Now there is nothing else to do but familiarize yourself with the extended aspects of the topics presented and start implementing them on your own website.